Homegrown by Heroes
Bringing awareness of agricultural products produced by U.S. military veterans
The Farmer Veteran Coalition (FVC) revamped its state collaborated Homegrown by Heroes labels in 2019 with the inclusion of a female service member to complement the existing male figure. Currently, 12 states, including Louisiana, are participating in the program which brings awareness to consumers of agricultural products that are produced by U.S. military veterans. Veterans who are part of the program may label their products with the special logo.
The Homegrown by Heroes label is the official farmer veteran branding program of America. More than 1,600 veterans from all 50 states plus Puerto Rico are certified, and use this logo to adorn the packaging of their products in the market.